The Cell C Sharks let their fans down in a dismal Vodacom Super Rugby season in which the KZN franchise finished 11th overall and 5th in the South African conference.
Speaking at a media conference at Growthpoint Kings Park on Wednesday this week, Gold said the Cell C Sharks had decided to take a leaf from the All Blacks’ book.
“We play in black, we’re passionate about rugby and we have a rugby-mad fan base, making us South África’s All Blacks,” said Gold.
Gold said they had decided to take it one step further in imitating the world champions.
“The All Blacks do the Haka, which intimidates opponents, so we will do a similar routine, but call it the uShaka with the same goal in mind.”
Gold said the uShaka was an idea the franchise had been playing with for the last two seasons and they felt the time was now right.
He refused to divulge any details, but assured the media it would be a spectacle worth watching.
“We’ve had choreographers working with the guys to break them out of their shells, and I must say, it’s looking quite good. It’s very Durban. It has everything. I can’t wait to show the world how well we can dance,” said Gold.
Gold assured fans there would also be a routine in the uShaka which aimed at asking the gods for rain to alleviate the worst drought in KZN since 1992.
The Cell C Sharks get their ABSA Currie Cup campaign underway with a match against Pumas at Mbombela Stadium on 7 August.
Gold refused to reveal when the Cell C Sharks would perform the uShaka for the first time.
The Cell C Sharks’ first ABSA Currie Cup home game is against the EP Kings on 15 August.