One of the largest retail chains in the country has made a bold decision in an attempt to ease the pain for consumers.
South Africans have been feeling the pinch of a plummeting rand, a failing economy, large scale corruption and an arguably (a)pathetic president.
Speaking at a press conference in Sandton on Wednesday, spokesperson for Woolworths Holdings Limited (Woolworths), Gabriel Pinchpenny said it was high time grocery shops followed the example set by airports the world over.
“Let’s face it – there really is no better feeling than carrying a branded Woolies grocery packet, and if we’re expecting our customers to fork out exorbitant amounts of money in order to be seen with them, we need to give something back,” Pinchpenny said.
He says, “The solution has been staring us in the face for decades. Starting with our Johannesburg branches, we will be renovating all our stores, adding a prayer room to each one. Customers will be given seven minutes to retreat to the room for silent prayer or meditation once their items have been rung up.”
Pinchpenny said it was important for their loyal customers to feel they have a greater power to turn to before they leave.
“Have you been to our stores lately? If you think boarding an aeroplane is terrifying, try push a pack of four avocados through our scanners and see what happens to your heart rate,” he joked.
By the end of 2017, every Woolworths food store in the country should have a prayer room.